Armani. Perhaps there really would be no need to add anything but his name. A name that counts as a presentation, as an absolute guarantee of quality.

Born of the inspiration of its inimitable founder, Giorgio Armani, and Sergio Galeotti, the fashion house was founded in 1975 and, according to some, was financed with the sale of the designer's used Volkswagen: the share capital was 10 million lire. "We all did a bit of everything: the administrator closed the cardboard boxes that contained the clothes to be sent, the assistant of the designer made photocopies, the secretary received the requests. In 1976, revenues amounted to 569 million lire, but few seemed many, we had started from scratch the year before", he wrote himself in the biography published by Rizzoli.

And from that moment on, Armani no longer seems intent on wanting to abandon the catwalks and amaze his audience: his products offer a daily luxury, ready to wear, for items that are never banal, refined fabrics and wraparound shades, perfect for both work and for leisure. The woman who wears Armani loves to stand out for elegance, attention to detail and refined finishes, but never excessive. The men's collections offer an innovative taste, but always tending to the classic, with a touch of casual that makes everything more suitable for the contemporary, without sacrificing refinement.

And these features, pillars of the style and professionalism of the made in Piacenza, are not lacking even in the collections dedicated to children that the designer, born in 1934, decided to launch in 1982 turning his attention to an audience from 3 months to 16 years of age.

A definitely different target, but the same desire to amaze and to be amazed with elegant, unique garments and synonyms of fashion at every latitude.