History, tradition, and quality. The enormous quality of fabrics and timeless Woolrich products.

Founded in 1830 by John Rich and Daniel McCormick, the American company leader in the production of outdoor clothing, saw the light on the banks of the picturesque stream Plum Run. Since then a worldwide success after another, bypassing boundaries, frontiers and breaking down the passage of time.

From work clothes for factory workers to the first ones designed for sportsmen and hunters, from collegiate shirts to everyday clothing, Woolrich soon became a symbol of the American lifestyle throughout the twentieth century. To identify it are the iconic details like the red and black check and the unmistakable Artic Parka, born in 1972, which continues to remain the reference point for young and old, characterized by the fur crown and numerous pockets. All strictly lined to face the cold winters.